Readers’ Choice: WhatcomTalk’s Most Read Stories in July

Photo credit: Paulee Offerson.

July saw the addition of many new and interesting local reads to the pages of WhatcomTalk. Each month we like to take a look back at what most resonated with our community. Here are some of WhatcomTalk’s most read stories in July:

Neighborhood Notes—The Best Bartender in Bellingham

Come chat with Lori, the (unofficial) best bartender in town. Photo credit: Dan Burwell.

WhatcomTalk writer Dan Burwell has been frequenting the Waterfront for years. He finally had a chance to sit down and chat with his favorite bartender, Lori. The resulting conversation was both fun and fascinating.

Let’s Cooperate! How A-1 Builders Owners Successfully Sold to the Most Qualified Buyers: Their Employees

From left to right: Maggie Bates, Patrick Martin, Justus Peterson, Bobbi Plata and Shawn Serdahl. Photo courtesy: A-1 Builders Inc.

The idea of selling A-1 Builders Inc. to their employees made a lot of sense to Rick Dubrow and Cindi Landreth. But while worker-owned cooperatives are becoming increasingly popular—due to their many benefits, including impressive productivity and high staff morale—the process of transitioning from a standard business to a worker-owned model is less common. Yet the forward-thinking duo thought the end result would be worth the effort and they made it happen. Those interested in an innovative business succession plan will learn a lot from their example.

Jaramie Thomas – Medical Marijuana Advocate at Satori

satori
Jaramie Thomas has found a niche at Satori. Photo credit: Dondi Tondro-Smith

Jaramie Thomas, a State Certified Medical Marijuana Consultant at Satori, has turned his passion for assisting clients in obtaining medical marijuana into a side consulting business and a full-time job as one of Satori’s most knowledgeable and experienced staff members.

Editor’s Pick: Mulu Belay—Ambo Ethiopian Cuisine and Author of Ethiopian Feast

Mulu serving up her delicious lentils. Photo credit: Dan Burwell.

Mulu started cooking at age five in Ethiopia. As was typical for her region, Mulu began to learn to cook for her family at an early age with her mom and grandma. There was no electricity and no running water. Today she is the creator of Bellingham’s  Ambo Ethiopian Cuisine and the author of Ethiopian Feast. She is an inspirational example and a true success story.

WhatcomTalk is a digital media company sharing positive stories about people, places and businesses in Whatcom County. WhatcomTalk offers content marketing and online options to advertise across our community social network in Bellingham, Lynden, Ferndale and beyond. Advertise with WhatcomTalk to reach your target market, grow your brand, and measure results.

Main photo credit: Paulee Offerson

Whatcom Women—Rook and Rogue Board Game Pub

Meet the owners of Bellingham's newest pub. Photo credit: Crystal Garcia.

Like most of us, the Rupinskis grew up playing board games. Pam, Laura and Danielle Rupinski, along with Shawn Blake, are the owners of the new Rook and Rogue Board Game Pub in Bellingham. Pam, who answers to “mom,” says, “We started when they were kids. Playing games was a weekend thing for us.”

Let the knowledgeable staff show you how to game. Photo credit: Kali Klotz-Brooks.

Danielle adds, “We played a lot of games growing up and then started collecting games in the 90s. Shawn and I met and he also had a collection and we just started going bananas. About half of the games here are from our personal collection.” Which is a lot, considering the pub has around a thousand games in their library.

Family run and chock-full of strong female leadership, Rook and Rogue opened downtown this last spring.

Opening up a board game pub in Bellingham just made sense to the Florida natives. The first few months of being open have proven that the town agrees.

Shawn explains, “There are a lot of young people, which is a good demographic in general for gaming as a hobby because it is very economical. You know, get a group of friends together around a table. Even if the game was 40 dollars, that’s weeks of entertainment.”

Danielle Rupinski and Shawn Blake donated their own game collection to Rook and Rogue’s library of over a thousand games. Photo credit: Kali Klotz-Brooks.

Other gaming businesses in town such as The Comics Place, Reset Games and Dark Tower, are great indicators that the gaming culture is already well established in the area. However, Shawn says, “Gaming cafes are a growing trend that didn’t already exist here. We were pretty sure the timing and numbers added up and it would be a working proposition.”

Membership

There are several ways to take advantage of Rook and Rogue’s impressive collection of games. The owners realize that games come in all shapes and sizes, expense and complexity. Because of this there are three different categories of games. The first are the “casual games.”

Shawn explains, “These are available for anyone to come in and play for free. There are 450 plus games in this category. You are going to find a lot of traditional games but some different things as well.”

Rook and Rogue’s fantastic bartenders come up with a new cocktail daily! Photo courtesy: Rook and Rogue Board Game Pub.

Next, you have the “hobby games.” This category is what you turn to when you feel like you are getting the hang of board game basics and are looking for something a little more complex and strategic. These games you can access by paying a $5 monthly fee, or $50 annually. Through annual memberships you also gain the ability to reserve tables. On busy Friday and Saturday nights, this perk is worth the few extra bucks.

“But wait, there is more!” exclaims Danielle. The last category consists of “grail games.”

“Anything that makes a game unusual from its size or complexity or availability lives in that section,” Shawn explains. “They are even bigger, take longer to play, tend to be more expensive, have moving parts, lots of miniatures or hand painted items. We also fold in with that our library of role-playing games.”

This membership costs $10 monthly or $100 annually. Pam puts it this way, “When you get to this point, some of these games are so expensive and you’ve never played it before, why would you go buy a $250 game and find out you don’t like it? For $10 a month you can try every game in this building and then decide what you do and don’t like and want to buy for yourself.”

Rook and Rogue opened at the end of May on W Magnolia St. Photo credit: Kali Klotz-Brooks.

In addition to their vast library of games, Rook and Rogue has a variety of tasty libations and food offerings. Their beers are local and the cocktails all have nerdy names like “Rum Weasley” and “Zombicide” to spark your curiosity. “We have pub food with a higher focus on sharables,” Danielle says. “We are focusing on things that would be okay to play with. But being a gamer, I don’t really care about my game getting messy.”

However, the atmosphere of the restaurant is far from the stereotypical cluttered, basement-game-room vibe you might imagine. With large comfy booths, a high ceiling and striking light fixtures, the space is welcoming to all crowds. “We have adults that come in here and play mousetrap. I am talking grown men in their 30s wearing business suits sitting at the bar drinking manhattans,” Pam giggles.

Also note that the board game pub is indeed open to all ages. “Kids are cute! We have so many kids games,” says Laura. “Start them young.”

When asked about future plans, Laura’s eyes light up. “I would like to see us expand into having private rooms available that are themed and cool … with secret doors!”

Danielle adds, “We want to expand our nerdesphere but we really like all the other local nerd businesses. We aren’t trying to take over the world.”

Meet the owners of Bellingham’s newest pub. Photo credit: Crystal Garcia.

In the meantime, Rook and Rogue plans on incorporating two weekly game nights – a basic game night where anyone can come play and a ladies-only night.

The group is proud to be mostly ladies themselves and have worked with many notable woman to make Rook and Rogue come together. Pam explains, “The best part is that we are in with SaviBank, which is sort of woman-based as well.”

Within their building alone they work alongside DVSAS (Domestic Violence and Sexual Assault Services) and Northwest Yarns. “It’s been wonderful to work with other ladies to get things done,” Danielle says. “We have a lot of great lady connections.”

Visit Rook and Rogue Board Game Pub’s website for hours of operation, membership sign-up and access to their blog. Or visit the pub in person with a few friends! Try one of the fun cocktails and play a new game. With the help of Rook and Rogue’s friendly, informative staff, you’ll consider yourself a “gamer” in no time.

Sustainability Reporting for the Future – Whatcom County Businesses Take the Lead

Chris McCoy owner of Kombucha Town is committed to sustainable community development and high quality low impact products. Photo courtesy: Sustainable Connections.

Submitted by: Sustainable Connections

Sustainable Connections is pleased to announce that Samson Rope, Kombucha Town and Mallard Ice Cream submitted the winning proposals to receive free in-depth sustainability reporting services from their Sustainable Business Development Program.

Through the generous support of the Whatcom Community Foundation, Sustainable Connections will help guide these businesses through the sustainability reporting process from start to finish, and provide each with a detailed plan of action to address opportunities and challenges found along the way. Though sustainability reporting can be considered non-financial, tracking and implementation of sustainability practices often leads to stronger financial performance and a healthier business overall.

A specific focus area for this reporting service will also be employee wellness and community interaction, as happy and healthy employees contribute to a high functioning workplace and the betterment of our community at large! All of the participating businesses in this pilot program are committed to sustainable practices and the process of continuous improvement.

Chris McCoy owner Kombucha Town remarked, “We are very grateful and honored to be a recipient of this work. It will further enable us to reinforce our commitment to sustainable community development and high quality low impact products.”

Patricia Boteler, Employee Engagement Manager for Samson added, “While Samson has made great strides in sustainability, we realize that reporting is the next important step to fully realize our hope of leading the community in sustainable business practices. We thank the Whatcom Community Foundation and Sustainable Connections for offering this support and we look forward to working together on this venture.”

“We are excited to work with these businesses on this important project. A developing trend is integrative reporting which incorporates appropriate sustainability information equally alongside financial information and provides organizations with a broad perspective of how to improve holistically,” said Mark Peterson of Sustainable Connections. “Our community has always been full of sustainability leaders and we feel that these three businesses will help others see how doable it is to follow this emerging best practice.”

The Puget Hound to Open New Dog Daycare and Kennel-Free Boarding Facility

Submitted by: The Puget Hound

It looks like the rumors are true. Bellingham will have a new doggie daycare and pet boarding facility located at the old Whatcom Humane Society site by the airport. The building has been abandoned and overgrown for years ever since the Humane Society moved to their new location off of Hannegan Road but a local pet care company called The Puget Hound has taken up the responsibility of restoring and renovating the site to create an “adventure park” for dogs and a “kennel-free” boarding facility.

The original design of the building was similar to a traditional kennel with individual dog runs, but The Puget Hound plans on removing many of the enclosures and transforming the layout into a much warmer and more cheerful space for dogs to play together in. They plan to offer both dog daycare and overnight boarding “staycare” services in addition to private suites for dogs who don’t get along well with others. The kennel-free concept will provide constant human supervision and a more pleasant experience for dogs who enjoy more interaction and social stimulation from both playmates and their caretakers. And the “adventure park” will consist of approximately 20,000 square feet of yard space filled with agility and playground equipment for the dogs to enjoy.

The Puget Hound also plans to eventually offer additional pet boarding for other small animals (cats, birds, rabbits, lizards, etc.) as well as pet supplies and possibly even grooming and training services in the near future.

Many of The Puget Hound’s existing clients were very excited to hear about the new location. Alicia H. said, “We can’t wait for them to open! Bellingham has needed a service like this for years. I always feel so bad for my dogs when we have to leave town. I feel like they think they’re being abandoned when we would drop them off at traditional kennels in the past. But The Puget Hound has always gone above and beyond to take care of my pups and this new location will be a very welcome addition. Plus, it’s right by the airport!”

The company is hoping to complete renovations by late July or early August, and open their doors shortly after. To learn more or join the VIP wait list, visit their website.

Contact Info:
Name: The Puget Hound
Email: woof@gopugethound.com
Organization: The Puget Hound
Address: 3710 Williamson Way, Bellingham, WA 98226, United States
Phone: 360-224-5307

For more information, please click here.

Dreaming of the Northwest Washington Fair

The Northwest Washington Fair is the perfect summer outing for the whole family. Photo courtesy: Northwest Washington Fair.

One gray day this past winter, as the sun traveled low in the sky on its way to setting, my four-year-old daughter dreamed of one of her favorite parts of summer. We were driving along a country road, her sisters snoozing on either side of her, when she drowsily, wistfully said, “Mom, when is the fair?”

The Northwest Washington Fair will be held August 14-19. Photo courtesy: Northwest Washington Fair.

Just like me, my daughter is a fair girl. The rides and games, the animals, the food on sticks – pretty much everything the fair has to offer, she likes and, apparently, dreams about all year long.

Well, we are now rapidly approaching fair season. And for my family, that means a trip to Lynden for the Northwest Washington Fair. We all have our favorite aspects. My husband heads to the swine barn, looking to learn as much as possible about the prize pigs by chatting with the farmers who raise them. For my girls, it’s a three-way tie between the Small Animal Experience, the Ferris wheel and cotton candy. For me, it’s watching the 4-H kids. I love seeing the pride and concentration that comes through while they show their animals. I love their values and politeness. These kids seem like they are from a different time. A simpler time. And maybe that is what the fair is to me. A step into a simpler time.

The Northwest Washington Fair gives kids a chance to showcase their livestock-raising skills. Photo courtesy: Northwest Washington Fair.

For Jim Baron, manager of the Northwest Washington Fair, the best thing about the fair is, “the tremendous variety of events.” There are 35 departments, each offering different displays of knowledge and interests such as fine art and woodworking, photography and beekeeping, to name a few. Jim tells me that, for him, the fair is, “a place where friends gather and people come together to form a community.” Teenagers mill about on the midway. Grandparents show off their homegrown produce and homemade pies. Parents lead their kids on a fascinating field trip to learn about where their food comes from. And everyone sits down together in the grandstand to watch a show.

All-day stage entertainment is included with your admission to the NW WA Fair. Photo courtesy: Northwest Washington Fair.

There are certain things we expect from the fair. Things that keep us coming back, that we want to stay the same forever. And there are new additions every year that are destined to become favorites.

New to the Northwest Washington Fair this year is X-Treme AirDogs, which is a competitive Dock Diving national championship series that combines first-time competitors with elite “Rock Star” K-9 handler teams in five divisions and four sports. According to the X-Treme AirDogs website, “Anyone with a dog and a ball can compete from first timers to seasoned pros.” If you have a dog that loves toys and water, be sure to visit the X-Treme AirDogs training location at the Northwest Washington Fair. Here, one of the highly-trained staff will help you participate in the event.

The Small Animal Experience is a favorite exhibit at the Northwest Washington Fair. Photo courtesy: Northwest Washington Fair.

Back by very popular demand this year is the Wenatchee Youth Circus. Known as the, “Biggest Little Circus in the World,” WYC is a non-professional group performing professional-quality feats including high-wire, flying trapeze, fire acts and aerial acts. The WYC has traveled the Pacific Northwest for over 60 years, performing for crowds large and small. The members practice year round to perfect their craft in order to awe their audiences.

And there is a new aspect to a long-standing fair favorite. This year admission for kids under 10 is free for the Lynden PRCA Rodeo, a family event that has been a huge draw for over a decade. People pack the stands, captivated by both the roughstock events—bareback riding, saddle bronc riding and bull riding—and the timed events—steer wrestling, team roping, tie-down roping and barrel racing.

The Northwest Washington Fair is the perfect summer outing for the whole family. Photo courtesy: Northwest Washington Fair.

Ultimately, what keeps me returning to the NW WA Fair every year is a combination of new and old. I want to see the mainstays through the eyes of my ever-changing, growing children, for whom everything is new. And I also appreciate the vision of people like Jim Baron who work hard to keep things at the fair fresh and interesting and keep me and my daughter dreaming all winter long.

Northwest Washington Fair

1775 Front Street in Lynden
www.nwwafair.com

2017 Fair Hours, August 14-19

Gate Hours: 9:00 a.m. to 10:00 p.m.
Carnival Hours: 11:00 a.m. to 11:00 p.m.
Vendor Booths: open at 10:00 a.m.

Gate Admission Prices

Adult (13-61 years): $13.00
Senior (62+ years): $11.00
Youth (6-12 years): $8.00
Children 5 and Under: Free

Carnival Prices

Carnival Wristband: $33.00

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Bellingham’s Dale Serbousek Finds Community and Accomplishment in Running

Dale Serbousek completed his first marathon in 2016. Photo courtesy: Dale Serbousek.

Bellingham’s Dale Serbousek, a real estate broker with RE/MAX Whatcom County, Inc. recalls reading a book about the challenge of running a full marathon and being inspired to run a marathon himself. He purchased a book on how to train and plan for a marathon and set out to find the perfect event for him.

real estate agent
Dale Serbousek has a passion for helping people find options for their Whatcom County real estate needs. Photo courtesy: Dale Serbousek.

“My goal was just to finish,” Serbousek says of completing his first, the Vancouver Marathon, in 2016.

Having incorporated running into his overall wellness plan back in 2010, he knew that running was an effective form of exercise for him. Including the marathon was part of that challenge. “I have to have a purpose and a goal,” describes Serbousek of his training process. “I have to have a reason and a plan to follow.”

Since completing his first marathon, he has run the Bellingham Bay Half Marathon as well as signed up for the Lake Padden Triathlon, his first triathlon consisting of a swim portion, a bike portion and a run portion.

Along the way, Serbousek was supported and inspired by the many local runners and event participants he has come to know through his training. “I’ve gotten to know even more people in the community as a result of deciding to train for these events,” he says. “There is great value in meeting new people and learning new things.”

Dale Serbousek completed his first marathon in 2016. Photo courtesy: Dale Serbousek.

One such person is Mo Trainor, owner of Train-Or-Tri who was recommended to Serbousek for bike fitting. “You would think I was the only person she was working with,” he says of her dedication to supporting and helping him as he began training for his first triathlon.

He also described what he called a, “really cool device,” he got from a client and local podiatrist who is also an endurance runner to successfully stretch out his calves. The connections he has formed within the running community have given Serbousek knowledge and support that have proven to be very valuable to his success. Serbousek is considering even adding another triathlon to his calendar as he continues to set his own goals with the support of this wonderful community.

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Whatcom County Weekend Events for July 28—30

In Whatcom County, we truly have amazing local food. Photo credit: Theresa Golden.

Just like that, July is almost gone. It’s crazy how quickly the summer months go by. But don’t worry, you still have one weekend left. So make the most of it! Start by checking out these fun Whatcom County weekend events, including our great local farmers’ markets. Don’t forget to check our full events calendar for all the great local happenings this weekend.

Up Next Weekend:

WhatcomTalk aims to be your source for positive information and events happening in Bellingham, Ferndale, Lynden and throughout Whatcom County. If you have a suggestion for a post, send us a note at submit@whatcomtalk.com. For more events and to learn what’s happening in Bellingham and the surrounding area, visit our events calendar. To submit an event of your own, visit our events calendar and click on the green “Post Your Event” button.

Vote for Peoples Bank and Enfield Farms!

Peoples Bank has worked with Enfield Farms to help them grow and prosper. Photo courtesy: Peoples Bank.

Submitted by: Peoples Bank

We are pleased to announce that Peoples Bank was named a finalist for the American Bankers Association (ABA) Bank Marketing Video Awards for its video featuring the bank’s 23-year long relationship with local Lynden customer Enfield Farms. During this time, Enfield Farms has grown from harvesting 80 acres of berries, to today growing, harvesting, processing and packing well over 1,000 acres and 14 million pounds of berries. Peoples Bank’s Bill Irving has worked with the Enfield family on all aspects of the business, including transferring the operation to the next generation. According to second generation owner Andy Enfield, “It’s super important to have a bank that understands the business and the community.”

Winners will be selected by online votes until July 31, combined with judges’ scores, so we hope you’ll check out the video and share your vote. It would be a tremendous honor to represent Lynden and Whatcom County community at the awards ceremony at the ABA Bank Marketing Conference in New Orleans in September.

Voting information is available at: http://ababankmarketing.com/conference/video-awards/.

Click “Vote Now” on the Enfield Farms & Trust video (located in the bank asset category $1 Billion – $5 Billion).

Thank you for your support!

About Peoples Bank

Peoples Bank is a locally owned and operated, independent community bank with almost $1.6 billion in assets. Headquartered in Bellingham, Washington, the Bank was founded in Lynden in 1921 and operates 25 branches throughout Washington. In its most recent rating, Bauer Financial, a leading independent bank rating firm, awarded Peoples Bank a superior rating of five stars. This rating recognizes Peoples Bank’s strong financial management practices, dedicated employees and long-standing customer relationships.

Experience the Exemplary Art of Edward Praczukowski at The Mount Bakery

Celebrate Mother's Day with a special brunch at Mount Bakery. Photo credit: Kenneth Clarkson.

It’s common to walk into one of The Mount Bakery’s two locations and be greeted with pleasant aromas that instantly induce mouth-watering hunger. It’s safe to say The Mount Bakery appeals to the sense of smell. But upon entering the new Fairhaven location, your sense of sight will join the same party your sense of smell is currently dancing at. Vivid and vibrant landscape paintings by Seattle artist Edward Praczukowski grace the walls at the restaurant in preparation of Fairhaven’s Fourth Friday Art Walk.

Edward Praczukowski’s plant paintings are beautiful and meaningful. Photo credit: Kenneth Clarkson.

Praczukowski, 87, is a former professor of painting and drawing at The University of Washington who hasn’t featured his art publically that often in recent years. But due to a special connection with The Mount Bakery owner Vince Lalonde, Praczukowski has allowed his plant painting series to be a part of Fairhaven’s new Fourth Friday Art Walk. Lalonde has known Praczukowski for 45 years dating back to his first day of third grade where he befriended Praczukowski’s son, Konrad.

Lalonde, an artist and avid painter himself, said Praczukowski and his wife Anne, a former metalsmith who taught at the Cornish College of the Arts, have been the greatest inspirations throughout his life due to their commitment to art, craftsmanship and approach to life. “My whole life I grew up in awe of them. They showed me you don’t have to make a million dollars from your craft in order to love it. They taught me that art is a way of life,” Lalonde says.

Lalonde remembers being a child and watching Praczukowski paint and work on art projects. He says he never thought that one day he would have his art hanging up in a restaurant he owns. Lalonde says it is a pleasure he gets to share these paintings and they are the kinds of works that could even be hung up in large well-respected art galleries. Currently, Lalonde and Praczukowski’s sons are working on getting him a bigger retrospective for his art.

The Mount Bakery’s Fairhaven location is where the work of Edward Praczukowski will be on display during Fairhaven’s Fourth Friday Art Walk on July 28. Photo credit: Vince Lalonde.

As if the delicious food at The Mount Bakery wasn’t reason enough to check out the new Fairhaven location, Lalonde says customers have been coming in just to see the artwork. “A whole number of people have said they will come back into the restaurant just to be surrounded and immersed in the paintings,” Lalonde says.

Praczukowski’s plant painting series was the result of going on a drive through clear-cut areas of the Skagit Valley in the 1990s. The valley was getting deforested at a remarkably fast pace during the decade, and Praczukowski says in a statement that he wanted his art to encourage people to protect the trees and plants around them. By painting the natural landscapes in vibrant and lush colors, Praczukowski looked to tie together the themes of plant growth and energy. Lalonde says Praczukowski, even at 87, remains an avid painter to this day.

Although the art walk will take place when The Mount Bakery is normally closed, Lalonde assures the Fairhaven location will be open for business during the events. These take place from 5:00 p.m. to 8:30 p.m. on Friday, July 28.

Edward Praczukowski’s plant painting series brightens up the interior of The Mount Bakery’s Fairhaven location. Photo credit: Kenneth Clarkson.

The Mount Bakery will be one of 18 participants in Fairhaven’s first Fourth Friday Art Walk. The art walk will continue to take place on the last Friday of every month from July to November. The first event will be on July 28 and the final art walk will be on Nov. 24. The art walk is meant to shed light on the artwork of both budding and veteran artists.

Lalonde says Praczukowski’s work will be featured in the July art walk and may even still be up during the event taking place in August. In addition to art demonstrations, there will be entertainment and beverages at many of the participating businesses.

Currently, paintings in Praczukowski’s plant painting series displayed in The Mount Bakery are not for sale, Lalonde says. “Ed is the perfect representative of what it means to be a craftsman. He truly has embraced art and craftsmanship as a way of life. I am so touched and honored to be able to help share these paintings with the Bellingham and Whatcom County community.”

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Building Trust through Community Involvement in Whatcom County

The staff at SpringHill and TownePlace Suites by Marriott are so involved in the community that Sales Manager, Carolyn Gill, received the MVP award from the Bellingham Chamber of Commerce in May 2017. Photo courtesy: Marriott Properties.

SpringHill Suites and TownePlace Suites by Marriott in Bellingham pride themselves on connecting with local businesses and individuals through community involvement in Whatcom County. From donating meeting space and gift certificates to local nonprofits, to offering complimentary overnight stays to cancer patients, staff at SpringHill and TownePlace Suites look for opportunities to build meaningful relationships with businesses and organizations of all sizes.

Business Built on Meaningful Relationships

The staff at SpringHill and TownePlace Suites looks for opportunities to build meaningful relationships with businesses and organizations of all sizes. Photo courtesy: Marriott Properties.

So much of the business that happens in Whatcom County occurs because of relationships. People here like to shop, eat and play where we feel a personal connection. Because locals like to support people they know, Director of Sales, Elisa George and her team seek opportunities to build authentic connections.

“I’m responsible for the revenue generated at SpringHill Suites and TownePlace Suites,” shared George. “Of course I don’t control 100 percent of that. Probably about 40 percent of our traffic flows in naturally because of the Marriott loyalty. Myself and the two people on my sales team are focused on the local corporations here, building relationships with people who book travel for their organization.”

“I used to work in Bellevue and Seattle before I moved up here and everything was so transactional,” she explained. “It’s so much different here in Bellingham because we don’t have those large tech companies up here. It’s not me picking up the phone and telemarketing. Instead it’s me showing up at a Chamber breakfast or going to a networking event and meeting that person. It slows down the process and it is so much more rewarding.”

Building community relationships is engrained in the culture of SpringHill and TownePlace Suites and that begins at the top with the properties’ General Manager, Keith Coleman.

SpringHill Suites donates use of their meeting facilities for a local nonprofit’s board meetings. “We’re not going to just let a space sit empty when there’s a need in Bellingham,” said Sales Director, Elisa George. Photo courtesy: Marriott Properties.

“I feel like he’s on every board,” shared George. That’s not surprising since Coleman sits on the Bellingham/Whatcom County Tourism Board, Bellingham/Whatcom Chamber of Commerce Board, Tourism Commission, Lodging Tax Advisory Committee, Whatcom Community College Hospitality Advisory Board and he serves as the Washington Hospitality Association Ambassador to the 40th and 42nd Districts.

“He really understands that it’s not just running the hotel but that this business is about building relationships in the community,” said George.

In addition to serving in leadership roles on boards, the team members at SpringHill and TownePlace Suites look for ways to support local nonprofits by offering their unique resources. “We’ve been able to partner with local nonprofits, like Blue Skies for Children, to sponsor their monthly board meetings by providing a meeting space for them,” shared George. “We’re not going to just let a space sit empty when there’s a need in Bellingham … Offering a complimentary room night doesn’t bring in revenue, but yet the relationship defined from offering that has brought in so many more contacts,” said George. “It’s about building trust.”

Helping Businesses of All Sizes

The staff at SpringHill and TownePlace Suites by Marriott are so involved in the community that Sales Manager, Carolyn Gill, received the MVP award from the Bellingham Chamber of Commerce in May 2017. Photo courtesy: Marriott Properties.

If you’re a small business owner, you might not realize that you can reach out to George and her team to chat about discounts if you travel throughout the year. “You don’t need a ton of travel,” she explained. “There’s a handful of big businesses we work with but 75 percent of the businesses we work with are small businesses. We work with a ton of accounts who bring in maybe 50 room nights a year and offer a discount for that partnership. There are opportunities to save money on hotel stays by partnering with us.”

Developing a rapport with smaller businesses can be a bit more work to start with but George and her team find that the resulting relationships are well worth the investment. “While it takes more time and energy to make connections with all the different small companies, it equals what you would see from a large company,” said George. And while this approach has made her goal of bringing revenue into the hotels easier to achieve, it’s the relationships she’s built that are most valuable to her. “I really feel like most of my clients are my friends,” she said.

SpringHill Suites by Marriott
4040 Northwest Avenue
Bellingham, WA 98225
360-714-9600
www.marriott.com/hotels/travel/blish-springhill-suites-bellingham

TownePlace Suites by Marriott
4050 Northwest Avenue
Bellingham, WA 98225
360-714-9700
www.marriott.com/hotels/travel/blits-towneplace-suites-bellingham

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