Do You Know Who Your Audience Is? We Do

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Understanding your audience is key to growing a business successfully. ©SouthSoundTalk.

Great stories are everywhere, but what one person considers great, another could find uninteresting. Knowing who your audience is and addressing that audience appropriately is a key component to successful marketing.

WhatcomTalk shares a wide range of stories, covering everything from high school sports and upcoming events, to profiles on community organizations and local businesses. Because all of the content we publish is shared and distributed online via social media, we know exactly who is reading what.

Serving Bellingham and surrounding Whatcom County, our readers consist primarily of women ages 25 – 45. These are educated working women, mothers, and household decision makers who want to know what’s happening in the community where they live, work and play.

Mount Shuksan
If a customer wants to put their brand in front of active men and women living in Whatcom County, we can place their logo on an article about local trails to hike. Photo credit: Brandon Fralic.

But knowing who our audience is doesn’t just help WhatcomTalk share stories that we know our readers will care about, it allows us to help our customers make more informed advertising decisions.

If a customer wants to reach active middle-aged men and women living in Bellingham, we can strategically place their logo on an article about local running trails or yoga classes. If a customer wants to advertise specifically individuals interested in art, we can put their logo on an article taking a self-guided tour of Bellingham’s many urban art displays.

Placing your brand in front of the audience you want your business to reach is key to growth. By helping our customers reach a specific audience, we can help them not only grow their brand, but measure the results using a comprehensive Community Social Graph that’s backed by insights and analytics.

For many small businesses, especially ones without in-house marketing departments, reaching a target audience can be difficult. Let WhatcomTalk help grow your businesses by placing your brand in front of the community members you want to reach.


WhatcomTalk is a digital media company sharing positive stories about people, places and businesses in Whatcom County. WhatcomTalk offers content marketing and online options to advertise across our community social network in Bellingham, Lynden, Ferndale and beyond. Advertise with WhatcomTalk to reach your target market, grow your brand, and measure results.


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