WhatcomTalk is proud to announce Amy Guerra has joined its team as a business development and storytelling pro.
“Amy is a remarkable asset to our platform with her deep marketing knowledge, experience and drive to help make great things happen,” says Stacee Sledge, WhatcomTalk founder and publisher.
Dan Jones, CEO of NorthAmericaTalk, WhatcomTalk’s parent company, agrees. “Amy’s broad real-world marketing experience—both as a buyer of radio, print and digital marketing, as well being a service provider—shines through,” he says. “It’s impressive to hear her intertwine our community-focused digital media services into clients’ marketing strategies.”
Guerra holds a Bachelor of Arts degree in communications arts-advertising a Masters of Business Administration. She has worked in international tourism, major market broadcasting, tech, and the arts, bringing the same degree of attention and passion whether the role is high-level executive, media spokesperson, or fuzzy mascot. She attributes career successes to strategy that represents everyone involved and champions the win-win.
Most recently, Guerra was Associate Executive Director and Marketing Director of Mount Baker Theatre before coming on board at WhatcomTalk in December 2019 as a writer. Experiencing what WhatcomTalk does in and for our community—first as a customer, with Mount Baker Theatre, and then as a WhatcomTalk team member—gives Guerra a unique perspective as she steps into the business development role.
“Working the past few months as a freelance writer for Whatcom Talk, I was astounded at who I met every time I went out for an interview,” Guerra says. “If you want to meet positive people, dive into the stories. These folks are the real thing: passionate enthusiasts about what they do and how it makes a difference in our community.”
Guerra has thoroughly enjoyed interviewing and writing about local business leaders for WhatcomTalk, and looks forward to continuing those relationships in her new role.
“In an age where the default is to commiserate online, WhatcomTalk is a place to find the wonderful, everyday people who change the world—right here where you live,” Guerra says. “Visit these businesses, meet the celebrity pets, go to the exciting events, reach out with encouragement to the athletes, or volunteer for one of a host of great causes—you’ll find a tribe of positivity. I cannot be more excited to support this platform, its readers, and all of the stories out there waiting to be told.”
Guerra’s public writing life includes ad copywriting for print and broadcast media, technical writing in the software industry, and various business writing projects. Guerra also writes creative nonfiction.
She has taught classical ballet for adults locally for ten years, which she describes as “partnering with students to find the joy of movement via some meeting of physical acuity and improvisational stand-up comedy.”
“We’re so excited to have Amy on our team,” says Sledge, “She worked with us for many years as a customer and knows how passionately we believe in helping local businesses tell their stories. With her vision and expertise, we’ll continue to connect community members through positive local journalism focused on people, businesses and organizations doing good things all around Whatcom County.”