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Submitted by First Fed

Across Washington, small business owners are navigating a period of rising costs, tighter credit, and rapid digital change. In 2026, many entrepreneurs are realizing that success depends not only on revenue — but also on relationships. And that shift is leading more business owners to partner with local banks like First Fed.

While large national institutions continue to emphasize automation and scale, community banks are focusing on something different: human connection. First Fed, headquartered in Port Angeles and serving communities across Western Washington, is one example of how local banking can feel personal, responsive, and rooted in place.

For business owners, that local connection can make a real difference.

Take Fairhaven Coffee, a locally owned coffee shop in Bellingham’s historic Fairhaven Station that celebrates community in every cup. From the beginning, owner Jude Machin centered the business on local flavor and neighborhood spirit.

“I would say 90% of the goods we have in here were made within 10 miles of the coffee shop, including the coffee, the tea, the shirts, and the puzzles,” Machin said. “Even our coffee roasters are right in the Bellingham area.” 

Fairhaven Coffee draws not only commuters off Amtrak and Greyhound but also locals stopping by on their way to nearby parks — a rhythm of community that Machin embraces.

“We’ll be slammed for 20 minutes three times a day, but our team is ready for that quick turnaround,” Machin assured. “We also love that so many locals stop by as they walk to Marine Park. It really feels like a community here.” 

Machin and his wife Amber found their way to the region for its blend of mountain and ocean beauty — and soon planted roots in Fairhaven. 

“We realized that Fairhaven is an amazing microcosm of the Bellingham community. People and businesses help each other,” Machin said. “First Fed heard about our plans with Fairhaven Coffee when we opened our business account with them. They invited us to do a pop-up station at their Fairhaven branch location even before we had opened the coffee shop officially. It was apparent how supportive First Fed is to local businesses.” 

That kind of community focus and early support reflects how local banking relationships help small businesses grow in ways that matter most to the people they serve.

That’s the heart of community banking: decisions made by people who know their neighbors, their industries, and the local economy. Nationally, community banks provide a significant share of small business lending, and they’re often known for flexibility and speed. At First Fed, that local decision-making helps ensure that business potential, and not just numbers on a screen, is part of every conversation.

There’s also a broader impact when entrepreneurs bank locally. Deposits at First Fed are reinvested in the same communities where customers live and work, supporting housing, nonprofits, and small businesses across Western Washington. For business owners, that means every account strengthens the regional economy that supports their workforce and customers.

Beyond lending, local bankers often become trusted advisors. First Fed’s commercial bankers regularly meet with customers to review growth plans, identify risks, and connect them with accountants, mentors, and peer networks. Those relationships help create a support system that extends well beyond a loan closing.

The value of local banking became especially clear during the Paycheck Protection Program, when community banks, including First Fed, worked quickly to help small businesses secure critical relief funds. That responsiveness reflected something simple: proximity matters.

And today, “local” doesn’t mean “old-fashioned.” First Fed continues to invest in modern digital tools while keeping service grounded in real-life relationships. Business owners get both technology that makes banking easier, and a team that knows them by name.

For many entrepreneurs, that combination is exactly what they’re looking for.

Because community banks like First Fed don’t just hold deposits. They help fuel local dreams, strengthen neighborhoods, and support the economic life of the Pacific Northwest — one business at a time.

If you’re a small business looking for the kind of trusted partnership that only local banking can offer, the First Fed team is here to help. Learn more here.

First Fed is a Member FDIC and Equal Housing Lender.

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