Making human connections on digital devices is what we do at WhatcomTalk.
One of the things you can do as a local business advertiser with WhatcomTalk is share your expertise. Being helpful helps you attract clients, a win-win.
Learn more below, and visit our site for other tips and tools.
Today’s Topic: Getting to ‘Go-To’
In this series we’ve been talking about how much “writing” is involved in business, and how to have authentic conversations.
When your customers have a problem you can solve—but they don’t know you yet—there are ways they try to find you. One is by asking friends:
Potential Client: My dryer is broken and there are clothes all over my living room.
Friend: I know a guy (or gal).
That friend is offering up their trusted “go-to.”
Wouldn’t it be cool if your business could create that trusted relationship directly with your potential clients . . . before any business transaction was needed? That is where a digital platform is really useful.
Who have you “met” online that you trust? One of these?
- The person that posted the 12-second video of what order to hook up the jumper cables when you had a dead battery?
- The person who showed you how to fix your dripping faucet?
- The company that took you behind the scenes somewhere fascinating and normally off-limits?
- The company that quickly summed up something complicated into a bullet point list?
The good news: When you are helpful and share your expertise, you build trust. Then when your client has a problem, they think of you.
You become their “go-to.” Your future clients are recommending you to themselves.
If you want to build amazing interactions with a digital audience, you need to establish things you have in common, become their advocate, solve their problems, hit their heartstrings—and really mean it. Just like you do when you talk to your customers in person.
Try it yourself:
List things you or your business knows how to do that are helpful that you could share. Hint: Think of little things that often seem simple to you, but are complicated to others.
–Amy Guerra, MBA
Business Development, WhatcomTalk
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