Submitted by: Launching Success

Bellingham’s own Launching Success will be one of hundreds of retailers across the country celebrating Neighborhood Toy Store Day on November 9, 2019. Spearheaded by the American Specialty Toy Retailing Association (ASTRA), the annual observance asks shoppers to remember the neighborhood toy stores in their communities as they kick off the holiday shopping season. Scheduled ahead of Black Friday, Small Business Saturday and Cyber Monday, the day offers shoppers special events, yummy treats and hands-on experiences with children’s toys. 

Specialty toy store Launching Success has been providing toys and educational materials to Whatcom County for 16 years. Photo courtesy: Launching Success

“ASTRA initiated Neighborhood Toy Store Day a decade ago to celebrate community, showcase the value of shopping local, and celebrate the joy of play,” said Kimberly Mosley, president of ASTRA. “These retailers are how the toy industry began and where customers can create special memories with their families. In neighborhood toy stores, shoppers can find offer a high quality, carefully curated selection of the best toys and games along with an exceptional and personal customer shopping experience.”

Residents of Bellingham and the surrounding area can join in the national event at Launching Success located at 133 Prince Ave, Bellingham, WA 98226. The store will be offering a Spin the Wheel, yummy treats, crafts and activities to do. 10% of the sales for the day will be donated to local non-profit Blue Skies for Children. For more information, customers and media can contact the store directly at 360-527-2641 or

Launching Success is chock full of all kinds of toys for all ages. Photo credit: Amy Page

Included in the selection at many participating stores are the toys and games that made ASTRA’s Best Toys for Kids Award list earlier this year. The list featured toys that expert toy retailers across the country consider to be the highest quality and most sought-after items to have on 2019 holiday shopping lists.

“Launching Success is proud to be a member of the Bellingham community. We have had our store here for 16 years and have put together family-friendly activities we think residents will enjoy for Neighborhood Toy Store Day,” says Jen Zimmermann, Co-owner of Launching Success. “We look forward to celebrating our local business and helping everyone find the perfect gift for the children in their lives. Hope to see you there!”

Visit and for additional information Launching Success. For information about ASTRA and its efforts to support small local businesses in the toy industry, visit

About Launching Success

Northwest Washington’s largest local educational toy store, where Play and Learning collide! Specializing in quality educational materials and toys, Launching Success’ mission is to be a resource to the community and support the education of the local children.

About the American Specialty Toy Retailing Association (ASTRA) 

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that develops and supports a membership of independent retailers, manufacturers and sales representatives in the toy industry. Inspired to change the world through the power of play, ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have a high play value and are designed with a focus on what the child can do, rather than what the toy can do. Through certification programs, educational resources and networking opportunities, ASTRA equips and empowers members to make a positive impact on the economy and culture of the communities they serve. For more information, visit

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