Signs Plus, Inc. is dedicated to creating a positive customer experience. According to Jim Sutterfield, co-owner and founder of Signs Plus, Inc. in Bellingham, “It’s about what your customer wants and invoking that emotion.”

Signs Plus, Inc. creates that look and feel that invokes a positive customer experience. Photo courtesy: Signs Plus, Inc.
Signs Plus, Inc. creates that look and feel that invokes a positive customer experience. Photo courtesy: Signs Plus, Inc.

Signs Plus, Inc., primarily known as a provider of signage to the business community, does a lot more than just design and hang signs.  As Jim describes, they like to fit into a client’s marketing strategy and be a part of the branding process early. This allows Signs Plus to work with businesses to create a customer experience, all the way through the design and project planning.

Working with First Federal, Signs Plus, Inc. successfully created a customer experience that brought the brand of the bank to the local community where there were branches. And, in this particular project, it was important to achieve a local connection with each of those branches. Signs Plus, Inc. suggested using inside canvas wraps displaying the history of the local areas.

“First Federal established our partnership with Signs Plus in 2011 when they assisted with the opening of our Lending Center,” says Jeanine Lee, Vice President and Marketing Manager of First Federal.  “Since then, Jim Sutterfield and his team of professionals have been instrumental in helping us create and maintain an emotional connection with customers and communities in the opening of our Barkley Boulevard and Fairhaven District branches in Bellingham as well as our most recent Seattle Lending Center.”

From design to execution, Signs Plus, Inc. is a part of the process all the way. Photo courtesy: Signs Plus, Inc.
From design to execution, Signs Plus, Inc. is a part of the process all the way. Photo courtesy: Signs Plus, Inc.

Jeanine goes on to say, “Although they are not bankers, they are branding experts and understand the critical value in preserving brand integrity. Jim and his team are reliable, efficient and fair. Signs Plus is a trusted industry partner.”

With a team of talented and experienced graphic designers, a full-time person focused on permits and a dedication to creating the best customer experience, Signs Plus has developed a reputation with the community and clients in other communities as the place they know they can go for help when it comes to branding, customer service and project planning.

“There’s a lot more to creating a sign,” says Jim of the process. “We’re here to make our customers look good to their customers and it’s a process.”

Working with onsite marketing departments, project planners and even interior designers, Signs Plus takes the branding through the signage and even to the level of consistent messaging throughout the entire business.

“We really didn’t know what to expect,” says Wes Herman, CEO of Woods Coffee. “The work they did preparing the sign package and working through the various questions and changes we had was excellent.  They were thorough, knowledgeable and professional.”

First Federal took their branding local with canvas wraps. Photo courtesy: Signs Plus, Inc.
First Federal took their branding local with canvas wraps. Photo courtesy: Signs Plus, Inc.

Signs Plus is concerned about all aspects of the entire branding process, even beyond the scope of the job. They help their clients based on the property, permitting requirements and budgets, as a part of the planning through design and execution.

“Your image and brand are who you are,” says Jim. “We want to create something that’s memorable, cost-effective and reliable.

Jim explains that the approach of Signs Plus is to help clients understand the details involved with taking a brand and building it into that customer experience that goes way behind the sign.

“At one point I wanted to meet with them to discuss a certain kind of lighting,” says Wes. “We met at their place and I got a tour. I was really impressed by their facility and how clean it was. Not only clean, but the people were really nice too! Working with Signs Plus is really refreshing.”

Signs Plus works through the process together with clients by creating the budget, creating the plans with the new look and making it work.  Jim describes even working with an interior designer in the process of creating a new look inside to carry that feeling and look to the outside, bringing the branding consistency all the way through the business experience for the customer.

Signs Plus, Inc. is seen in action all around the community. Photo courtesy: Signs Plus, Inc.
Signs Plus, Inc. is seen in action all around the community. Photo courtesy: Signs Plus, Inc.

“We love working with people who can deliver the level of customer service that Woods Coffee delivers,” says Wes of the importance of the customer experience. “Signs Plus gets it! One of the best things about working in this area is seeing the excellence in business from people like Signs Plus.”

“Now that Woods Coffee is expanding outside of Whatcom County it’s nice to know that we can rely on Signs Plus to grow with us,” continues Wes. “They can service our needs regardless of how far from here we go. They recently did all of our signs at our new Bellevue Square store. Now that’s great customer experience!”

With the Woods Coffee project, Jim describes creating the customer experience from the new signs and look all the way through the drive-thru experience. The look, feel and emotion is consistent throughout the coffee shops.

“We’re just as concerned about your brand as you are,” says Jim. “We know it’s about the customer.”

Signs Plus, Inc. delivers expertise on branding with an integrated forward-thinking approach for all of their customers.  Take a look around town, you’ll see their magic everywhere.

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