5 Tips for Creating Powerful Events Calendar Entries on WhatcomTalk

Want to put information about your public event in front of the eyes of the community? Submitting events to the Community Events Calendar on WhatcomTalk is easy, free and effective.

The WhatcomTalk Events Calendar is a powerful tool for sharing your organization’s local events. Our Events Calendar tab is consistently in the top five pages visited daily and our readers know it as the go-to source for what’s happening around Whatcom County.

With more than 58,000 unique visitors to WhatcomTalk.com monthly, utilizing the free online calendar is an excellent way to get the word out about your event. Community members have shared seeing a direct correlation between an event shared on WhatcomTalk and increased attendance. “You have helped our organization so much over the years,” says calendar user Sherry Mastick.

WhatcomTalk Events Calendar
The Events Calendar on WhatcomTalk.com is consistently one of the most-read pages daily.

And while WhatcomTalk editors ensure that such major community events such as Ski to Sea, 4th of July fireworks, the Northwest Washington Fair, and a variety of holiday events are included, we rely on our community partners to help us fill the calendar with a diversity of events and happenings appealing to our broad readership.

With hundreds of events added monthly to the calendar, it’s important to know how to make yours stand out and offer all the important information needed by readers to ensure they can find and attend your event. Here are five tips to use when submitting your event listings to the WhatcomTalk Events Calendar.

  1. Use the “Post Your Event” button — The quickest and most accurate way to get your event seen is to utilize the “Post Your Event” button located on the WhatcomTalk Events Calendar. This green button is at the top of any calendar page you visit. Simply click this button and a submission form pops up. Filling this form out in its entirety, with all your event’s details, is the surest way to get accurate event information to our readers.
  2. WhatcomTalk Events Calendar
    Click on the green Post an Event to add your own event to our calendar.

    Submit ALL the details — When readers click on an event posting, they want to know the who, what, when, where, and how of your event. Be sure to include start and end times for your event (no events are truly all day), the venue (location name), as well as contact information including phone number, email address, websites, Facebook pages, links to purchase tickets and costs. The more specific and complete your information, the easier it is for the community to find you.

  3. Include a relevant photo — By uploading a quality photo with your calendar entry, you enhance the reader experience when they click your event to learn more. Photos appear as thumbnails in the calendar feed but are featured prominently when readers click for more information. When you include a powerful photo (flyers are ok, too) you create greater interest in your event.
  4. Write a description (but not too much!) — Adding a few lines of additional information and details in the “description” box is essential to catching readers interest in your event. This area also gives you the chance to expand on the basic details sharing guest speakers, expanded schedules and more. But be careful — calendar posts should be a quick snapshot. Do not be tempted to cut and paste your entire press release into a calendar entry. Instead, include a link to an external website for more information.
  5. WhatcomTalk Events Calendar
    Providing complete event information — and including a relevant photo — makes it easier for community members to find the details they seek

    Be patient — After you have submitted your event, it enters a queue of events pending approval for publication. Each event on WhatcomTalk is reviewed for accuracy by a real person — our WhatcomTalk Associate Editor. We aim to have each event approved and published within one to two business days. Be patient — there are human beings behind that screen, but we are happy to answer questions via email at events@whatcomtalk.com.

WhatcomTalk’s Events Calendar is a powerful tool for linking neighbors and building community. By utilizing this free feature with these five tips in mind, your event is sure to shine.

Submit your event to WhatcomTalk here.

WhatcomTalk is a digital media company sharing positive stories about people, places and businesses in Whatcom County. WhatcomTalk offers content marketing and online options to advertise across our community social network in Bellingham, Lynden, Ferndale and beyond. Advertise with WhatcomTalk to reach your target market, grow your brand, and measure results.

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