Submitted by: Bellingham Regional Chamber of Commerce
The Bellingham/Whatcom Chamber of Commerce & Industry has a new name and a fresh logo! Moving forward, the chamber will be known as the Bellingham Regional Chamber of Commerce.
In a year filled with energized ideas, enhanced member benefits and innovative programming, it is the perfect time to also rejuvenate the chamber brand! Member business, McCoy Creative, was tasked with developing a brand mark that the chamber could use with all of its programs and events eliminating the need for multiple logos and individual event branding. Up to now the chamber had dozens of logos – all with different colors, no uniformity and no way to identify each event and program as belonging to the chamber. The new logo and branding was desperately needed and the team at McCoy Creative did a great job for us!
Why a name change? “Our board of directors had several discussions about our name and if it was time for an update that was more concise, easier to say and easier to remember The board liked the Bellingham Regional Chamber of Commerce as it is a reflection of both our member base and community nomenclature and doesn’t limit our membership boundaries by county. Upon further discussion, it was voted on and approved in January 2018,” said Shelli Jones, Marketing Coordinator at the chamber.