WhatcomTalk Uses Insights and Analytics to Guide Customers’ Marketing Decisions

insights and analytics
Through the use of insights and analytics, WhatcomTalk is able to guide its customers in smart marketing decisions. ©WhatcomTalk.

Businesses have lots of options when it comes to reaching their audiences, including sponsoring events and airing commercials on the radio. In the digital age, one of the most common ways businesses do this is by placing ads online. From banner ads to pop-ups, the options that exist for advertising within the Internet are vast and ever-changing.  

As a media company serving Bellingham, Lynden, Ferndale and surrounding Whatcom County, WhatcomTalk has a unique lens into this hyperlocal market. Once a piece of content is published to WhatcomTalk’s website, our team collects data based on gender, age, location and other insights so that we can identify which stories matter most to certain demographics.

Insights and analytics
If a customer wants their logo to reach families in Whatcom County, we’ll place their logo on a piece of content that will appeal to parents with children. ©WhatcomTalk.

While this information helps WhatcomTalk craft its content to better serve our readers, it also helps us tailor individualized advertising plans for our customers.

For instance, if a customer wants their logo to reach families living in Lynden, we can place their logo on articles about family-friendly venues such as local parks and playgrounds or events taking place in the area.

Knowing who our readers are allows WhatcomTalk to better guide its customers’ marketing decisions by providing personalized advertising options so that they can reach a specific audience.

Using insights in this way is good for both our customers and our readers. Our customers gain value in the benefits of targeted marketing, while our readers enjoy perusing content without the distraction of oddly placed ads.

This unique form of marketing is a direct result of the close relationship that exists between WhatcomTalk’s sales and publishing teams. While most media companies’ sales and publishing teams work independently of one another, WhatcomTalk’s staffers work closely together, ensuring that customer logo placements are matched with the pieces of content that best reach their target audiences.

Village Books, Robert Gruen
Content marketing is another way WhatcomTalk helps tell a customer’s story. Photo courtesy: Amy Blackwood.

You can learn more about WhatcomTalk’s many advertising options, including traditional banner and block ads, personalized logo placements, and unique content marketing opportunities, by contacting a member of our sales team here.

Let WhatcomTalk help you grow your business through personalized marketing options that work for you.

WhatcomTalk is a digital media company sharing positive stories about people, places and businesses in Whatcom County. WhatcomTalk offers content marketing and online options to advertise across our community social network in Bellingham, Lynden, Ferndale and beyond. Advertise with WhatcomTalk to reach your target market, grow your brand, and measure results.

 

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